How's your social media looking at your district?

Hey Advocates,

I hope you had a great week and are in good spirits. This morning, I'm sending this message before heading out to day two of the Idaho Out-of-School Network's Power Up Summit. Yesterday, I taught a group of out-of-school program leaders about harnessing their advocacy skills.

How's your social media looking at your district?

This week, I came across an article on "How District Leaders Can Make Social Media Work for Them." Managing school/district social media accounts may be complicated due to our political climate and the scrutiny of everything we post. The article suggests three tips for district leaders on social media.

  1. Be Transparent: Informing your stakeholders about your district's direction will create more buy-in. Keep the community informed about the district's mission, vision, beliefs, and change initiatives. My only addition to this tip is that we need to remember that there are levels to transparency. 
  2. Throw out the script: Instead of sounding too rehearsed; we must authentically present ourselves. Short, impromptu videos are recommended, especially for individuals who may be camera shy.
  3. Take control of the narrative: This method allows sharing of the district's side of the story. With so much misinformation and rumors that may permeate the community, we must take control of the narrative by highlighting district news and information.

If you missed last night's Art of Advocacy Livestream, you missed another good one. Here's the link to the replay. Follow the channel to keep up with the weekly show.

I chatted with Justin Cohen and Dr. Derek Mitchell about being change agents. My key takeaway from our conversation was Dr. Mitchell's call to action "Start with the humans and not the stuff." This is an episode you don't want to miss. Check it out!

I'm currently booking speaking events throughout the fall and next year. Schedule your free 30-minute consultation call with me, and let's chat!

Here are a couple of new keynotes that I have available:

Keynote for students:

"I Didn't Realize My Potential At First"

As a kid, I struggled to find my path in life. However, I experienced several life lessons that shaped how I viewed the world and ultimately gained the confidence to become a leader.

Keynotes for adults:

"You're More Than Good Enough"

Sometimes we must be reminded that we all have unique talents and skills to bring to the table. As we deal with personal and professional experiences, this message reminds the audience that they are more than good enough.

"Thank You For Taking The Time"

Maslow's Hierarchy of Needs illustrates the basic requirements for achieving complete development and self-actualization. Our students need us in their corner, and this message is about the importance of ensuring each student feels loved. 

Content created this week:

Show Highlights

  • DEI support for queer individuals in STEM
  • Engineering Education and the Queer Community
  • Faculty and staff support

Session Description

In this session, we will discuss what it means to be change agents and what we can do to improve equity in schools.

That's all for this week, take care.

- Sheldon

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